Marketing campaign with Douyin generates over RMB 20 million of sales in one month
SHANGHAI, China, Aug. 12, 2022 (GLOBE NEWSWIRE via SEAPRWire.com) — TH International Limited, the exclusive operator of Tim Hortons coffee shops in China (“Tims China”), today announced the results of its “tastes of summer” marketing campaign on Douyin, China’s leading destination for short-form mobile videos. In 30 days, Tims registered sales of over RMB 20 million on Douyin’s engaging platform.
During the campaign, Tims China hosted a special livestream event on Douyin with Tims China brand ambassador and cinema celebrity, Yang Yang, and CEO of Tims China, Yongchen Lu, spotlighting Tims China’s freshly brewed coffee and delicious bakery offerings. Tims China-themed pages and search tags on Douyin garnered nearly 400 million online visits and drove Tims China fans to stores. During the campaign, Tims China’s Central Plaza store was ranked Shanghai’s most popular coffee shop on the platform while its Changying Tian Street store was ranked Beijing’s second most popular.
Tims China is the first coffee brand to join Douyin’s Local Services. Livestream campaigns are a primary and popular channel to introduce brands and products to customers, in particular for younger consumers.
Yongchen Lu, CEO of Tims China, said, “We’re pleased with the results of this new branding campaign with Douyin. Creating genuine community and offering true local relevance are key pillars of our brand philosophy, and livestreaming brings these qualities to life. Not to mention, it’s also a lot of fun!”
About TH International Limited
TH International Limited is the parent company of the exclusive master franchise of Tim Hortons coffee shops for Restaurant Brands International Inc. (TSX: QSR) (NYSE: QSR) in China, including Hong Kong and Macau. TH International Limited was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.
Tims China offers freshly brewed coffee, tea and other beverages, bakery & sides, and sandwiches and is an emerging coffee champion in China. The brand’s philosophy is rooted in world-class execution and data-driven decision making and centered on true local relevance, continuous innovation, genuine community, and absolute convenience. For more information, please visit www.timhortons.com.cn.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cc90e5f2-665b-47df-9d15-43203aa8dbc7